Need tips to encourage engagement on your LinkedIn posts? Even if LinkedIn’s algorithm dictates its law, it’s worth it. The fact is that this network currently has 810 million subscribers worldwide, including 840,000 companies.
A LinkedIn marketing campaign is normally composed of a series of publications scheduled over time. Controversial messages or offbeat images often create a buzz effect, generating a large number of views from the first publication. Here are some tips to help you get out of the game and accumulate as many reactions, comments and shares as possible on LinkedIn.
Make the buzz by provoking controversy
If you think creating your first post on LinkedIn is a big challenge, you’re right. Choosing the subject, the format of your text, the images, the time and the date of publication is not always obvious. You may even think you are not up to the task and abandon your project. But rest assured, posting on LinkedIn is not at all an insurmountable task.
Start with an engaged post. The goal is to shock or launch a critical debate on a topic. Do not hesitate to address sensitive topics. You can, for example, refute or question a famous and commonly accepted quote. This type of post has every chance to make the buzz on LinkedIn. Trying to be right by contradicting preconceived ideas will always provoke reactions. Note that creating an exhilarating atmosphere encourages engagement.
This advice is more suitable for LinkedIn experts than the uninitiated. The former, who must publish regularly, need to attract an audience and therefore make the buzz. The latter, who test the platform and its potential, will not necessarily know how to manage a publication that has gone viral.
Develop a series of posts to keep making noise
Attracting attention through a publication is already a very good thing. But the buzz effect burns quickly, because Internet users quickly move on. It is therefore necessary to stir it up through a series of shock publications. Consistent and regular publications are the secret to an effective marketing campaign.
This sustained communication will keep your readers on their toes and get them used to your presence. Try to stay in the same theme, but change your approach. For example, you can create a wow effect through a poignant testimonial or by disclosing unexpected information. This kind of message creates surprise and admiration. Your readers will start to appreciate you through this kind of content.
This also allows the platform to clearly identify your core target and allows the algorithm to give you more relevant recommendations. From what you post, LinkedIn will analyze the profiles of followers most likely to be interested in your posts. Its algorithms will show them first to the members who will react the most. In addition, collecting continuous views and reactions will help you position yourself well on the platform.
With Magileads, your BtoB customer acquisition platform is omnichannel, so you can optimize the LinkedIn engagement of your contacts thanks to these best practices!
Share the photo that kills!
You may face a difficult choice when it comes to adding media to illustrate your post. You are probably wondering whether to put a photo or a video. Video remains the best medium to set up a scenario. However, preparing a script, and then hiring actors, is a time-consuming process.
An original and captivating photo will allow you to gain in productivity. It must be consistent with your article and convey a strong message itself to give your subscribers the desire to share it. Before publishing it, check if its dimensions are suitable for a LinkedI n. Then, make sure that the file does not exceed 500 KB.
Tag people and add hashtags
Now you know how to publish an impactful LinkedIn post capable of generating many likes and comments. Boost your publication with some communication codes specific to social networks.
Include hashtags in your sentences. Users don’t need to be part of your followers to find your content through hashtags. They help subscribers find your post when they search for topics related to the keywords you’ve tagged. Many marketers rank on the most popular hashtags.
Then, identify subscribers with @ followed by username. This person will be notified as soon as your publication is posted. This technique will allow you to collect a maximum of likes in a short time. Target the most active followers from your previous posts. It seems that the faster you get likes, shares, and comments, the more LinkedIn puts your post forward.
LinkedIn is a network that loves engagement
LinkedIn regularly updates its terms of service. You have probably already noticed that the platform is constantly evolving. Since 2021, LinkedIn has added some features that allow you to better position your publications.
The goal of a post on LinkedIn is to increase your visibility. Quality content builds your brand awareness. This notoriety creates commitment to your offers. A marketing strategy on LinkedIn revolves around two key objectives: promotionand engagement.
If you haven’t achieved these goals yet, rethink your LinkedIn marketing strategy. Find a way to grow your audience. If you already have traffic but little revenue, get more engagement on your content with the previous LinkedIn tips.
Now you know how to make a LinkedIn post viral and how to gain engagement on the platform. Try to collect more than 400 views on a post to effectively influence your audience. So, write a text and post your first announcement on LinkedIn. It’s up to you!