How to react to B2B prospects’ refusals?
Learn how to keep a mind of steel in the face of prospect rejection and react positively to it. Here are the essential techniques.
Leads
Smarketing and what it can bring to your business
Smarketing is a set of techniques to better synchronize your marketing and sales teams, for better efficiency.
Why should you have an up-to-date BtoB prospect file for the fall?
It is important that your BtoB prospect file is up to date. Learn how to optimize it for a successful campaign.
5 prospecting mistakes that prevent you from closing your B2B sales
Some mistakes that often go unnoticed during the closing sometimes cause you to lose leads. Here they are!
Magileads: when AI is used to score prospects
You no longer have to do everything by hand. Magileads can help you score your leads in an automated way.
How to score your BtoB prospects? The complete guide
To properly qualify a prospect, you need to score it. Here’s how to rate them appropriately.
7 phrases you should definitely ban from your prospecting emails
The quality of your prospecting emails determines a large part of the success of your campaigns. Here are 7 phrases to avoid.
Retargeting: how to retarget?
Sometimes your prospects don’t go straight to buying. In this case, you will need to retarget them to convert them into customers.
How to optimize the use of your 2022 marketing budget?
The budget allocated to marketing has decreased overall. Therefore, here are some practical tips to optimize it in 2022.
Magileads: the omnichannel prospecting specialist at the Paris e-marketing show from 29 to 31 March
Magileads, the omnichannel prospecting expert, will exhibit at the Paris 2022 e-marketing show. Join us at booth 2AZ1!
Make customer feedback a powerful performance lever
Learn how your customers reason to turn them into true ambassadors of your brand.
3 challenges for e-commerce and digital marketing in 2022
3 e-commerce and digital marketing challenges you can turn into opportunities in 2022 to gain a head start.
Mistakes not to make in digital marketing
Digital marketing is not a miracle solution to increase the turnover of a company. Here is to better understand
Top 10 Best Mobile Marketing Strategies
Mobile marketing brings together communication methods for users of mobile devices such as smartphones.
Affiliate marketing: how to take advantage of it?
Affiliate marketing consists of paying third parties, called “affiliates”. Here are some details to better understand.
The impact of digital on an organization’s activities
Digital transformation is an opportunity for organizations. In a global way it is one of their major concerns.
Business Case | Challenges 2022: Acquisition and retention of your new customers
by Editorial BtoB Leaders | Jan 4, 2022 | | ABM & LeadGen – Business Case, Data and AI – Business Case #1 Initial situation: how did Monday Morning find its prospects? Monday Morning had a team of sales and sales assistants. ” Our sales representatives worked with a good CRM, but an empty CRM, …
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Here are the essential points to create a customer file
Customer files are part of the fundamentals of a company. They serve to increase conversion and sales rates.
Digital marketing: why and how to digitize your business?
Digitizing your company seems inevitable at the moment but especially sine qua none for any company.
GOOGLE Ads: How do I create an advertising campaign?
Google Ads helps promote your products and services when people search for relevant keywords.
The Social Media Manager: a major element of digital marketing
The Social Media Manager (SMM) is a vital need for the proper functioning of a successful and successful business.
The challenge of the API in digital marketing
The API is increasingly used in the world of the Internet. It exchanges and processes content between sites. This process makes it possible to increase the users of each of the protagonists. APIS help improve the user experience by facilitating access to various applications. Many don’t know what an API is. In this article, we …
A/B testing to optimize the marketing strategy
A/B testing is an alternative to maximize traffic and open rate. It is a reliable scientific tool to guide marketing teams in choosing their approach. A/B testing has economic advantages in the face of the increasing cost of advertisements. But what is the principle of A/B testing ? And how does it work? What is AB …
Integrate content curation into your web marketing strategy
Content curation is a practice that improves your traffic through the integration of interesting content for your community. Indeed, it makes it possible to mix information and concentrate it in quality content. But what is content curation really about? Does it replace content marketing? What are its prerogatives? Overview of content curation. What is content …
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Market research or marketing research?
In general, the market research is carried out at the beginning of the project. It consists mainly of gathering information about a market. Marketing research , on the other hand, focuses on the promotion of a product or service. Despite this, the two conceptions can merge, or can depend on each other. What is the …
