The API is increasingly used in the world of the Internet. It exchanges and processes content between sites. This process makes it possible to increase the users of each of the protagonists. APIS help improve the user experience by facilitating access to various applications. Many don't know what an API is. In this article, we […]
The challenge of the API in digital marketing Read more »
The API is increasingly used in the Internet world. It exchanges and processes content between sites. This process makes it possible to increase the users of each of the protagonists. APIS help improve user experience by facilitating access to various applications. Many people don't know what an API is. In this article we will
The challenge of the API in digital marketing Read more »
A/B testing is an alternative to maximize traffic and open rate. It is a reliable scientific tool to guide marketing teams in choosing their approach. A/B testing has economic advantages in the face of the increasing cost of advertisements. But what is the principle of A/B testing? And how does it work? What is AB
A/B testing to optimize the marketing strategy Read more »
A/B testing is an alternative to maximize traffic and open rate. It is a reliable scientific tool to guide marketing teams in choosing their approach. A/B testing has economic advantages in the face of increasing advertising costs. But what is the principle of A/B testing? And how does it work? What is
A/B testing to optimize the marketing strategy Read more »
Content curation is a practice that improves your traffic through the integration of interesting content for your community. Indeed, it makes it possible to mix information and concentrate it in quality content. But what is content curation really about? Does it replace content marketing? What are its prerogatives? Overview of content curation. What is happy
Integrate content curation into your web marketing strategy Read more »
Content curation is a practice that improves your traffic by integrating content of interest to your community. Indeed, it allows information to be mixed and concentrated into quality content. But what is content curation really about? Does it replace content marketing? What are its
Integrate content curation into your web marketing strategy Read more »
In general, the market research is carried out at the beginning of the project. It consists mainly of gathering information about a market. Marketing research, on the other hand, focuses on the promotion of a product or service. Despite this, the two conceptions can merge, or can depend on each other. What is the
Market research or marketing research? Read more "
Generally speaking, the market study is carried out at the start of the project. It mainly consists of collecting information concerning a market. Marketing research, for its part, focuses on the promotion of a product or service. Despite this, the two conceptions can be confused, or can depend on each other. What is the point of making a
Market research or marketing study? Read more "
The digital marketing of a company relies on various techniques to achieve the communication and commercial objectives set by it. The most popular are probably video advertising and social networks. Still, emails haven't lost their interest yet. Here, it's no longer just a matter of writing a generic email in which you all the benefits
E-mailing and newsletter: the secrets to make them impactful Read more »
A company's digital marketing is based on various techniques to achieve the communication and commercial objectives set by the company. The most popular are undoubtedly video advertising and social networks. However, emails have not yet lost their interest. Here, it's no longer just a matter of writing a generic email in
E-mailing and newsletter: the secrets to making them impactful Read more »
In the digital age, marketing strategy now involves the development of Inboud marketing. This technique consists of attracting customers via the content of its website. In this field, competition is strong. To impose its brand within this jungle, the use of a CMS is a necessity. In this article, we will address this theme. What
Develop your Web marketing strategy by the CMS Read more »
In the digital age, marketing strategy now involves the development of Inboud marketing. This technique consists of attracting customers through the content of your website. Competition in this area is strong. To establish your brand in this jungle, the use of a CMS is a necessity. In this article, we
Develop your Web marketing strategy using the CMS Read more »
Recently, studies have revealed that 70% of entrepreneurs recommend writing a business plan before starting a company. Indeed, when properly exploited, it represents a powerful strategic tool that will serve as a benchmark for your business. Currently, future business owners tend to minimize the usefulness of a business plan in their projects. Indeed, one entrepreneur
How to write a perfect business plan? Read more "
Recently, studies revealed that 70% of entrepreneurs recommend writing a business plan before starting a company. Indeed, when used well, it represents a powerful strategic tool that will serve as a benchmark for your business. Currently, future business owners tend to downplay the usefulness of a business plan
How to write a perfect business plan? Read more "
Having a solid operational plan in place can ensure the success of a project, especially at the team level. It is a necessary tool to achieve the goals you have defined in a strategy. A successful business plan is based on adhering to one crucial rule: “focus on the most important goals. » Indeed, you need
How to perfect your operational planning? Read more "
Having a solid operational plan in place can ensure the success of a project, especially at the team level. It is a necessary tool to achieve the goals you have defined in a strategy. A successful operating plan relies on following one crucial rule: “focus on the most important objectives.” Indeed,
How to improve your operational planning? Read more "
More than half of Internet users consult blogs. Brands are required to offer substantial content marketing to deal with this reality. To succeed in a blog, different parameters must be respected. In this article, we'll look at how to use blogging smartly to stand out. What is a blog? Blogging comes from the English term Weblog
How to set up an effective blogging strategy? Read more "
More than half of Internet users consult blogs. Brands are required to offer substantial content marketing to address this reality. To create a successful blog, different parameters must be respected. In this article, we will see how to use blogging intelligently to stand out. What is a blog? Blogging comes from
How to implement an effective blogging strategy? Read more "
Since the arrival of the web, the behavior of the buyer has changed. He consults a significant amount of information before making a purchase decision. It is necessary to adapt the marketing strategy to this change. It is this digital strategy that is called “inbound marketing”. This concept was born in the United States. Aim
How to run an inbound marketing campaign? Read more "
Since the arrival of the web, buyer behavior has changed. He consults a significant volume of information before making a purchasing decision. It is necessary to adapt the marketing strategy to this change. This digital strategy is called “inbound marketing”. This concept originated in the United States. But concretely, how to run an inboud marketing campaign
How to run an inbound marketing campaign? Read more "
Competitive intelligence is a strategic device that allows you to indicate a demarcation tactic for your business. It consists of monitoring several elements that concern competition. This initiative allows us to stay one step ahead and offer better. In this article, we will focus on this topic. What is competitive intelligence? What are the steps
How to make an effective competitive intelligence? Read more "
Competitive intelligence is a strategic device that allows you to indicate a demarcation tactic for your company. It consists of monitoring several elements that concern competition. This initiative allows us to stay one step ahead and offer better. In this article, we will focus on this subject. What is competitive intelligence?
How to carry out effective competitive intelligence? Read more "
The numbers are telling, France more than 80,000 businesses go bankrupt each year. To avoid being part of it, ensure the future of your business by putting all the chances on your side. For this, a well-framed marketing strategy is a solid foundation on which you can base yourself. Using an advisor to guide you
How to define a strategy for a VSB and SME? Read more "
The figures are revealing, in France more than 80,000 companies go bankrupt per year. To avoid being one of them, ensure the future of your business by putting all the chances on your side. For this, a well-framed marketing strategy is a solid foundation on which you can build. Use an advisor to
How to define a strategy for a VSE and SME? Read more "
Meta description: benchmarking helps you guide your strategies to achieve your goals. It is about capturing good practices in various sectors, to adapt them in your process by bringing an innovative touch. The benchmark is used to improve your action plan decision-making. It allows you to measure the performance of your company on all aspects.
What is a benchmark? Read more "
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