Having a clear and specific marketing strategy makes it possible to attract the right target and encourage the purchase faster. On the other hand, the techniques are so diverse that it is easy to get lost. Between prospects and customers, there is already a big gap. You will need to implement the right actions to […]
CRM vs pRM: what are the differences and which one to choose? Read more "
Customer relationship management (CRM) technology is no longer a privilege reserved for the multinational or sectors that master information technology. No matter the size of your business, there is a CRM system to follow your needs. Many SMBs have turned away from CRM due to cost misconceptions. Maybe they just haven't embraced the new technologies.
How to choose a CRM? : Tips for SMEs Read more »
Customer relationship management (CRM) technology is no longer a privilege reserved for multinationals or sectors that master information technology. Whatever the size of your business, there is a CRM system to suit your needs. Many SMEs have turned away from CRM due to ideas
How to choose a CRM? : Tips for SMEs Read more »
Having a clear and specific marketing strategy allows you to attract the right target and encourage purchases more quickly. On the other hand, the techniques are so diverse that it is easy to get lost. There is already a big gap between prospects and customers. You will need to implement the right actions to deal with each of
CRM vs pRM: what are the differences and which one to choose? Read more "
Tips to improve your Bounce Rate on the internet The Bounce Rate is frequently misunderstood by site managers. This article will allow you to know more and especially to know the tips to improve it. Digital marketing is effectively demonstrated through performance on the web. Google Analytics provides several tools and indicators such as bounce
Bounce misses or bounce rate tips to improve them Read more »
Marketing automation solutions improve influence and engagement with customers and prospects. They reduce mundane and repetitive tasks. This allows the marketing department to focus on marketing strategy. Automation has a direct impact on sales quality by delivering engaging messages made up of offers. The data that is fed must be continuously verified and standardized. Current
A beginner's guide to marketing automation Read more »
In the era of digitalization, the social selling campaign is no longer presented as just an option, this strategy has become essential for B2B or B2C companies, medium or small. Social media is a great way to win leads and retain customers. At the level of these social platforms, you can make yourself known by
Social Selling a lever for digital marketing Read more »
Marketing and sales departments within a company must be consistent in terms of collaboration before adopting marketing automation techniques. Do you want to capture critical information about your potential customers, generate new business opportunities at all times, maintain customer relationships, analyze and calculate ROI, optimize actions, and align marketing campaigns with sales goals? The following
The fundamentals of marketing automation Read more »
An email consists of HTML code intended to be interpreted and displayed by various mailboxes such as Gmail, Yahoo mail, Hotmail, etc. Not all fonts are compatible with these email software. So leave creativity for printed materials. Instead, remember to respect the standards and be on simplicity. Here are some rules to follow to make
So what are the best fonts for an email? Read more "
Marketing and sales departments within a company must be consistent in terms of collaboration before adopting marketing automation techniques. Do you want to capture essential information about your potential customers, generate new business opportunities at any time, maintain customer relationships, analyze and calculate returns on investment, optimize
The fundamentals of marketing automation Read more »
An e-mail consists of HTML code intended to be interpreted and displayed by various mailboxes such as Gmail, Yahoo mail, Hotmail, etc. Not all fonts are compatible with these messaging software. So leave creativity to printed materials. Instead, remember to respect the standards and focus on
So what are the best fonts for an email? Read more "
Marketing Automation solutions improve influence and engagement with customers and prospects. They reduce mundane and repetitive tasks. The marketing department can thus concentrate on the marketing strategy. Automation has a direct impact on sales quality by delivering engaging messages consisting of offers. The data that is fed
an introductory guide to marketing automation Read more »
In the era of digitalization, the social selling campaign is no longer just an option, this strategy has become essential for B2B or B2C companies, medium or small. Social networks are excellent ways to gain leads and retain customers. On these social platforms, you can
social selling a lever for digital marketing Read more »
Tips for improving your Bounce Rate on the internet The Bounce Rate is frequently misunderstood by site managers. This article will allow you to find out more and above all to know the tips to improve it. Digital marketing is effectively demonstrated through performance on the web. Google Analytics provides several tools and
Bounce rate or the bounce rate tips to improve them Read more »
Haven't you noticed that currently, prospects are omnipresent on different prospecting channels? Yes! The adoption of a multichannel campaign has then become essential for any company wishing to develop its business. Lead generation and customer retention that you have already acquired are the main drivers of the sustainability of your business. To do this, operate
The multichannel campaign: benefits, effective channels and example scenarios Read more »
Haven't you noticed that currently, prospects are omnipresent on different prospecting channels? Eh yes ! The adoption of a multichannel campaign has therefore become essential for any company wishing to develop its business. The lead generation and customer loyalty you have already acquired are the main drivers of the sustainability of your business.
The multichannel campaign: advantages, effective channels and example scenarios Read more »
In digital marketing, companies have had to develop new tools in the face of the proliferation of distribution channels (SMS, social networks, e-mail, etc.) as well as their use by prospects. Numerous studies have confirmed that a cross-channel customer generates more spending than a single-channel customer. As a result, companies are
the cross channel / omnichannel approach: a lever for marketing strategy Read more »
Did you know that lead scoring is a fundamental part of any automation strategy? However, given that the customer journey of B2B and B2C prospects is different. You must take this into account in order to properly qualify and nurture your prospects. Find out in this article how to do it. What is lead scoring?
Marketing automation: Lead Scoring for B2B and B2C Read more »
Before stating the importance of using lead scoring for your business, it would be wise to know what this system really consists of and how it works. What is lead scoring? Lead scoring is a marketing technique aimed at scoring prospects according to their ability to become customers. The scores obtained are the result of
Why give importance to lead scoring? Read more "
In digital marketing, a website is an effective tool for generating leads. On the other hand, if it is poorly exploited, your chances of generating leads or closing sales are slim or in the worst cases, it can even damage your brand reputation. But how do you do it then? All the teams that manage
How to optimize your company's website to generate more leads? Read more "
Commercial prospecting in B2B can be a complex operation that you can rationalize according to your means and objectives. Also, lead generation is a fundamental step in the sales process of a company, in digital marketing. Several methods can be used by your marketers to effectively generate qualified leads if you sell in B2B. Tea
What are the practical techniques for generating qualified leads in B2B? Read more "
A company's website plays a crucial role in inbound marketing. It makes it possible to generate commercial contacts and retain existing customers. However, finding new B2B customers is a daunting task. You need to make sure your company's website has the potential to become a benchmark when it comes to finding new business opportunities, starting
Business websites: 7 tips for lead generation Read more »
Want to learn more about effective online lead generation? Take a look at some of today's fastest growing companies. You'll find that they're growing at a staggering rate thanks to multi-level lead generation marketing techniques. Few societies remained in the medieval period. Indeed, they simply did not survive the transition from postal messaging to
Online Lead Generation: Best Practices Read More »
Even successful businessmen have a common answer when asked what is the most difficult aspect of starting a business. They will surely answer: find customers. Often, business owners have a very limited budget for marketing or advertising. This can really be an obstacle that seems insurmountable in the first few months of activity. A good
13 Ways to Find Customers for Your Business Read More »
Marketing is a science that includes many techniques designed to understand the needs of consumers, offer them products that meet them and retain them later. The road is therefore long to build a relationship of trust with your customers. Lead nurturing and inbound marketing are two tools to use together to achieve your goals. In
Lead nurturing and inbound marketing: an inseparable duo? Read more "
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