Online reviews can be big money. Just ask Yotpo, a Tel Aviv based startup that recently closed a $10.7M finance round, according the Wall Street Journal. The round was led by Blumberg Capital, a US venture firm, and will be mainly used to further expand into the US market. Yotpo’s goal is to help companies …
Startup YotPo Receives $10M to Encourage Product Reviews Lire la suite »
Restaurant marketing is important today more than ever. What’s more, effective marketing techniques can include digital and older strategies. Consider the fact that American restaurant industry sales reached about $800 billion in 2017. How do Restaurants do Marketing? Good restaurant marketing requires constant effort. All of these small business owners need a marketing plan to …
If your website is not receiving enough organic traffic, launching a Google search campaign can give you more visits. Google Ads are commonly the first links listed in the search results. It can be tricky trying to understand how Google’s algorithm ranks ads, but luckily there are experts who have spent years studying this very …
Updated for 2021 with 4 new dashboard options. Digital marketing campaigns generate a lot of data, from high-level revenue reporting down to program and channel-specific metrics. This data is a prerequisite for measuring ROI and campaign effectiveness, but that doesn’t mean it’s easy to understand. It’s not uncommon for marketers to use a dozen different …
10 Marketing Dashboards for Visualizing Performance Lire la suite »
Encouraging business growth is one of the main advantages of going paperless. The benefits of a paperless office range from a more streamlined workflow, to increased operational efficiency. Below, we look at three ways in which getting rid of paperwork can result in better office communication: Expedite information sharing One of the first advantages that …
3 Ways Going Paperless Can Enhance Office Communications Lire la suite »
In this episode of B2B Nation, we offer practical advice on how to create content people remember with Dr. Carmen Simon, Chief Science Officer of Corporate Visions, and the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions. Dr. Simon is a neuroscientist who studies how B2B audiences react to and remember content. …
As a new small business, engaging your community is crucial to getting your business off the ground. The goal is to nurture lasting relationships that will drive your revenue and increase brand awareness; however, forming genuine connections with members of your community requires strategy and patience. To help you do this, 15 members of Young …
15 Effective and Creative Ways to Market to Local Customers Lire la suite »
Agritourism is a type of commercial enterprise where agriculture and tourism meet. Whether it’s a working farm where someone can experience farm life or finding creative ways to connect tourists with agriculture operations, agritourism is an industry that’s quickly gaining a lot of attention. In this article, we’ll walk you through what agritourism is, and …
In this episode of B2B Nation, we talk to Paul Cowan, CMO of FreshBooks, about marketing software-as-a-service (SaaS) applications to small businesses. SaaS marketers tend to move more quickly than other B2B tech marketers, and that’s especially true of those targeting SMBs. Small businesses move fast, make decisions more quickly and look for ways to …
Apple announced on Monday that it will release new privacy features within iOS 15 that would reduce the ability for marketing teams to track the efficacy of their campaigns. In addition to stripping cookies from emails within its Mail app on Mac OS Monterey and iOS 15, the company will also hide IP address tracking …
Beware, Marketers: Apple to Disable Email Cookies in iOS 15 Lire la suite »
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