Having a clear and specific marketing strategy makes it possible to attract the right target and encourage the purchase faster. On the other hand, the techniques are so diverse that it is easy to get lost. Between prospects and customers, there is already a big gap. You will need to implement the right actions to […]
CRM vs pRM: what are the differences and which one to choose? Lire la suite »
Customer relationship management (CRM) technology is no longer a privilege reserved for the multinational or sectors that master information technology. No matter the size of your business, there is a CRM system to suit your needs. Many SMBs have turned away from CRM due to cost misconceptions. Maybe they just haven’t embraced the new technologies.
How to choose a CRM? : Tips for SMEs Lire la suite »
La technologie de gestion des relations clients (CRM) n’est plus un privilège réservé à la multinationale ou aux secteurs qui maîtrisent les technologies de l’information. Quelle que soit la taille de votre entreprise, il existe un système de CRM adapté à vos besoins. De nombreuses PME se sont détournées de la CRM en raison d’idées
Comment choisir un CRM ? : Conseils pour les PME Lire la suite »
Avoir une stratégie marketing claire et spécifique permet d’attirer la cible adéquate et d’inciter à l’achat plus rapidement. En revanche, les techniques sont tellement diverses qu’il est facile de vous perdre. Entre prospects et clients, il y a déjà un grand fossé. Il vous faudra mettre en œuvre les bonnes actions pour traiter chacun de
CRM vs pRM : quelles sont les différences et laquelle choisir ? Lire la suite »
Tips to improve your Bounce Rate on the internet The Bounce Rate is frequently misunderstood by site managers. This article will allow you to know more and especially to know the tips to improve it. Digital marketing is effectively demonstrated through performance on the web. Google Analytics provides several tools and indicators such as bounce
Bounce misses or bounce rate tips to improve them Lire la suite »
Marketing automation solutions improve influence and engagement with customers and prospects. They reduce mundane and repetitive tasks. This allows the marketing department to focus on marketing strategy. Automation has a direct impact on sales quality by delivering engaging messages made up of offers. The data that is fed must be continuously verified and standardized. Current
A beginner’s guide to marketing automation Lire la suite »
In the era of digitalization, the social selling campaign is no longer presented as just an option, this strategy has become essential for B2B or B2C companies, medium or small. Social media is a great way to win leads and retain customers. At the level of these social platforms, you can make yourself known by
Social Selling a lever for digital marketing Lire la suite »
Marketing and sales departments within a company must be consistent in terms of collaboration before adopting marketing automation techniques. Do you want to capture critical information about your potential customers, generate new business opportunities at all times, maintain customer relationships, analyze and calculate ROI, optimize actions, and align marketing campaigns with sales goals? The following
The fundamentals of marketing automation Lire la suite »
An email consists of HTML code intended to be interpreted and displayed by various mailboxes such as Gmail, Yahoo mail, Hotmail, etc. Not all fonts are compatible with these email software. So leave creativity for printed materials. Instead, remember to respect the standards and bet on simplicity. Here are some rules to follow to make
So what are the best fonts for an email? Lire la suite »
Les services marketing et vente, au sein d’une entreprise, se doivent d’être cohérents en termes de collaboration avant d’adopter les techniques de marketing automation. Voulez-vous capturer les informations essentielles sur vos clients potentiels, générer de nouvelles opportunités d’affaires à toute heure, conserver la relation avec les clients, analyser et calculer les retours sur investissement, optimiser
Les fondamentaux du marketing automation Lire la suite »
Un e-mail est constitué de code HTML destiné à être interprété et affiché par les diverses boîtes de messagerie comme Gmail, Yahoo mail, Hotmail, etc. Toutes les polices ne sont pas compatibles à ces logiciels de messagerie. Laissez donc la créativité pour les documents imprimés. Pensez plutôt à respecter les standards et misez sur la
Quelles sont donc les meilleures polices de caractères pour un e-mail ? Lire la suite »
Les solutions de Marketing Automation améliorent l’influence et l’engagement auprès des clients et des prospects. Elles réduisent les tâches banales et répétitives. Le département marketing peut ainsi se concentrer sur la stratégie marketing. L’automatisation a un impact direct sur la qualité des ventes en diffusant des messages attrayants composés d’offres. Les données qui sont alimentées
un guide d’initiation au marketing automation Lire la suite »
À l’ère de la digitalisation, la campagne de social selling ne se présente plus comme seulement une option, cette stratégie est devenue incontournable pour les entreprises B2B ou B2C, moyennes ou petites. Les réseaux sociaux sont des excellents moyens pour conquérir des leads et fidéliser des clients. Au niveau de ces plateformes sociales, vous pouvez
social selling un levier du marketing digital Lire la suite »
Les astuces pour améliorer son Bounce Rate sur internet Le Bounce Rate est fréquemment incompris pour les gérants de site. Cet article permettra d’en savoir plus et surtout de connaitre les astuces pour l’améliorer. Le marketing digital se démontre efficacement à travers la performance sur le web. Google Analytics met à disposition plusieurs outils et
Bounce rate ou le taux de rebond les astuces pour les ameliorer Lire la suite »
Haven’t you noticed that currently, prospects are omnipresent on different prospecting channels? Yes! The adoption of a multichannel campaign has then become essential for any company wishing to develop its business. Lead generation and customer retention that you have already acquired are the main drivers of the sustainability of your business. To do this, operate
The multichannel campaign: benefits, effective channels and example scenarios Lire la suite »
N’avez-vous pas remarqué qu’actuellement, les prospects sont omniprésents sur différents canaux de prospection ? Eh oui ! L’adoption d’une campagne multicanal est alors devenue incontournable pour toute entreprise qui souhaite développer son business. La génération de leads et la fidélisation des clients que vous avez déjà acquises sont les principaux moteurs de la pérennité de votre activité.
La campagne multicanal : avantages, canaux efficaces et exemples de scénarios Lire la suite »
En marketing digital, les entreprises ont dû développer de nouveaux outils face à la multiplication des canaux de distribution (SMS, réseaux sociaux, e-mail, …) ainsi que face à leur usage par les prospects. De nombreuses études ont confirmé qu’un client cross canal génère plus de dépenses qu’un client mono-canal. De ce fait, les entreprises font
l’approche cross canal / omnicanal : un levier de la stratégie marketing Lire la suite »
Did you know that lead scoring is a fundamental part of any automation strategy? However, given that the customer journey of B2B and B2C prospects is different. You must take this into account in order to properly qualify and nurture your prospects. Find out in this article how to do it. What is lead scoring?
Marketing automation: Lead Scoring for B2B and B2C Lire la suite »
Before stating the importance of using lead scoring for your business, it would be wise to know what this system really consists of and how it works. What is lead scoring? Lead scoring is a marketing technique aimed at scoring prospects according to their ability to become customers. The scores obtained are the result of
Why give importance to lead scoring? Lire la suite »
In digital marketing, a website is an effective tool for generating leads. On the other hand, if it is poorly exploited, your chances of generating leads or closing sales are slim or in the worst cases, it can even damage your brand reputation. But how do you do it then? All the teams that manage
How to optimize your company’s website to generate more leads? Lire la suite »
Commercial prospecting in B2B can be a complex operation that you can rationalize according to your means and objectives. Also, lead generation is a fundamental step in the sales process of a company, in digital marketing. Several methods can be used by your marketers to effectively generate qualified leads if you sell in B2B. The
What are the practical techniques for generating qualified leads in B2B? Lire la suite »
A company’s website plays a crucial role in inbound marketing. It makes it possible to generate commercial contacts and retain existing customers. However, finding new B2B customers is a daunting task. You need to make sure your company’s website has the potential to become a benchmark when it comes to finding new business opportunities, starting
Business websites: 7 tips for lead generation Lire la suite »
Want to learn more about effective online lead generation ? Take a look at some of today’s fastest growing companies. You’ll find that they’re growing at a staggering rate thanks to multi-level lead generation marketing techniques. Few societies remained in the medieval period. Indeed, they simply did not survive the transition from postal messaging to
Online Lead Generation: Best Practices Lire la suite »
Even successful businessmen have a common answer when asked what is the most difficult aspect of starting a business. They will surely answer: find customers. Often, business owners have a very limited budget for marketing or advertising. This can really be an obstacle that seems insurmountable in the first few months of activity. A good
13 Ways to Find Customers for Your Business Lire la suite »
Marketing is a science that includes many techniques designed to understand the needs of consumers, offer them products that meet them and retain them later. The road is therefore long to build a relationship of trust with your customers. Lead nurturing and inbound marketing are two tools to use together to achieve your goals. In
Lead nurturing and inbound marketing: an inseparable duo? Lire la suite »
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